Tyla releases new single ‘IS IT LOVE’

South African sensation Tyla continues her meteoric rise with the release of “IS IT LOVE,” a sultry new single that proves she’s mastered the delicate balance between vulnerability and star power. Dropping ahead of her upcoming A*POP project, this track showcases a more introspective side of the global hitmaker, trading high-energy anthems for something intimately magnetic.

The production on “IS IT LOVE” glides with sophisticated restraint. Rather than relying on the hard-hitting log drums that dominate much of today’s Afro-pop landscape, the instrumental floats in a polished mid-tempo groove that feels both spacious and cinematic. Tyla’s vocals shine brilliantly against this backdrop—her trademark falsetto weaving effortlessly through airy beats while her conversational delivery creates an almost hypnotic effect. It’s the kind of sonic atmosphere that demands repeat listens, especially during those late-night moments when you’re caught in your feelings.

What makes this release particularly compelling is Tyla’s lyrical maturity. She tackles the uncertainty of modern relationships with raw honesty, questioning a lover’s true intentions while simultaneously surrendering to the emotional pull. Instead of relying on predictable pop formulas, she opts for a smooth, infectious melody that burrows into your consciousness and refuses to leave. It’s a masterclass in contemporary Afro-pop songwriting and further evidence that Tyla’s artistic growth is keeping pace with her expanding international reach.

Listen to IS IT LOVE here.