Elevated experiences celebrating the culture through dance and rhythm
Elevated experiences celebrating the culture through dance and rhythm
In less than five years, Ayra Starr has gone from promising newcomer to one of Afrobeats’ most electrifying global ambassadors. Since dropping her debut EP in 2021, the Nigerian superstar has been on an unstoppable trajectory that most artists take decades to achieve. With a Grammy nomination, MTV Europe Music Award nod, Billboard Music Award nomination, and a 2025 BET Award for Best International Act already under her belt, the “Sabi Girl” is proving that when talent meets timing, magic happens—and as she famously sings in “Rush,” e dey rush.
Beyond the accolades, Ayra has commanded some of the world’s most prestigious stages, including sharing the spotlight with legendary rock band Coldplay. Her global reach continues to expand as she prepares to perform at the Global Citizen Festival in New York on September 27, joining a powerhouse lineup featuring Cardi B, Shakira, and fellow African star Tyla. With her latest album Starrgirl dominating charts and “Heaven Baby” becoming a fan anthem, Ayra recently reflected on her meteoric rise and what it all means.
When asked about sharing stages with global icons she once idolized, Ayra’s gratitude shines through. “It takes me back to when I was growing up listening to their songs and being the most adorable fangirl,” she reveals, recalling how she used to practice dancing like Shakira. But she’s quick to acknowledge the giants whose shoulders she stands on: “There are Afrobeats superstars who have done incredible things by paving the way for artists like me. I’m just glad to be able to contribute my own quota in a way like this that promotes the culture.”
Her pre-performance routine might surprise fans. “You’ll always find me goofing around backstage before any performance,” she admits, adding with a laugh that she even sneaks in quick naps before hitting the stage. But once those lights hit, the “Sabi Girl” energy takes over—carefully curated setlists, intricate dance routines, and impeccable styling all come together to create performances that leave audiences breathless. On balancing her remarkable present success with building a lasting legacy, Ayra has found peace in the process. “I am learning to let go of the idea of perfection and just enjoy my process, my progress and how I continually evolve,” she explains. “It also assures me that I’ll be able to look back at all I am doing now and genuinely know that I did all I wanted to do, and I had a ball while doing it.”
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