Davido enlists JAZZWLRD & GL_Ceejay for ‘I Know Who I Be’

Davido Drops Identity Anthem “I Know Who I Be” With JAZZWRLD & GL_CeeJay

The 5-time Grammy-nominated Afrobeats titan Davido is back with a powerful statement of self. Fresh from his electrifying FIFA World Cup 2026 appearance, the Nigerian superstar has unleashed “I Know Who I Be,” a commanding new single featuring South African production duo JAZZWRLD and GL_CeeJay. This isn’t just another track—it’s a declaration from an artist who has spent 15 years transforming Afrobeats from a regional sound into a global phenomenon.

The 3-Step-infused production hits hard, built on a pulsating bassline that refuses to let go. JAZZWRLD and GL_CeeJay craft a sonic landscape that matches Davido’s anthemic delivery, creating a celebration of roots, identity, and unwavering self-knowledge. “I Know Who I Be is more than a song, it’s a reminder that no matter where life takes you, your roots will always be your greatest strength,” Davido explains. “I know who I be, and after more than 15 years of creating music, the world knows who I am, too.”

Director Dammy Twitch brings this message to life in a visually stunning music video shot across Nigeria. The narrative follows a young man whose musical calling clashes with his father’s strict prohibition against music in their home. Unable to suppress his destiny, he escapes to a recording studio—a storyline that mirrors Davido’s own journey toward his inevitable purpose. The video becomes a who’s who of Davido’s trusted circle, featuring not just JAZZWRLD and GL_CeeJay, but longtime manager Asa Asika, creative director Black Tycoone, confidant Lati, stylist Hollyandroo, and others who’ve been instrumental in building his empire. It’s a testament to loyalty, community, and the power of believing in someone’s vision from day one.

After a decade and a half of sold-out stadiums and record-breaking achievements, Davido continues proving why he remains one of Afrobeats’ most essential voices. “I Know Who I Be” is both a reflection on how far he’s come and a bold reminder that he’s just getting started.