Elevated experiences celebrating the culture through dance and rhythm
Elevated experiences celebrating the culture through dance and rhythm
Rising Nigerian star Qing Madi has landed a major partnership with smartphone brand Infinix, becoming the official face of their latest HOT 70 Pro device. The collaboration brings together one of Afrobeats’ most exciting young talents with a tech brand that’s betting big on Gen Z creativity and self-expression.
The partnership makes perfect sense when you consider Qing Madi’s trajectory. Over the past two years, she’s become one of the most authentic voices in African music, racking up millions of streams and building a devoted fanbase without compromising her artistic vision. That independent spirit mirrors what Infinix is pushing with the HOT 70 Pro—a phone designed for creators who refuse to blend into the background. The device features the innovative Active Matrix Cube, a customizable pixel art display built into the camera’s “Sugar Cube” design that lets users create unique lighting effects and share custom animations via NFC. Under the hood, it packs a MediaTek Dimensity 7100 5G processor, a buttery-smooth 144Hz display, massive 6000mAh battery, and a 50MP Sony IMX882 camera system. The IP68 water resistance means creators can capture content anywhere inspiration strikes.
“The HOT Series has always represented confidence, creativity and individuality. Qing Madi embodies those values in every sense,” said Oluwayemisi Ode, PR Manager at Infinix Nigeria. “She is talented, fearless, authentic and deeply connected with today’s generation of young Nigerians. Her journey reflects exactly what the HOT 70 Pro stands for—standing out, embracing originality and expressing yourself without limits.” Qing Madi herself is clearly feeling the synergy: “I’ve always believed that the best version of yourself is the one that’s unapologetically authentic. The HOT 70 Pro is bold, creative and different, and I love how it encourages people to express themselves in their own way.”
The collaboration kicks off in spectacular fashion on Thursday, July 10, when Qing Madi headlines the “Be Seen Be Hot” Campus Storm at the University of Lagos (UNILAG). The massive event will pull students from UNILAG, Yaba College of Technology, and the Federal College of Education for an immersive experience featuring games, giveaways, product demos, and a special meet-and-greet before Qing Madi takes the stage for a live performance. It’s shaping up to be one of the season’s biggest youth culture moments, where music, technology, and creative energy collide.
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