Tyla’s “Is It Love” Explores Love, Longing & Emotional Vulnerability in New Single

Tyla Questions the Depths of Romance in Vulnerable New Single “Is It Love”

South African sensation Tyla is diving headfirst into her next musical chapter with “Is It Love,” a soul-stirring new track that sets the stage for her upcoming studio album “APOP.” The single finds the Grammy-winning artist navigating the complex terrain of modern relationships, wrapping intimate questions about love and commitment in silky R&B melodies and infectious global rhythms.

At the heart of “Is It Love” lies a compelling question that drives the entire narrative: “Is it love if you don’t cry?” But Tyla isn’t literally demanding tears as proof of devotion. Instead, she’s using crying as a powerful symbol for emotional openness and the kind of raw vulnerability that defines genuine connection. The track captures that universal feeling of wanting more than surface-level affection—she’s asking for someone to “water my roots,” to show up with consistent actions rather than hollow promises. It’s about craving a love so real and present that doubt doesn’t stand a chance.

The accompanying visual, helmed by director Aerin Moreno, transforms these emotions into stunning cinematic poetry. Opening in a blue-drenched apartment, Tyla delivers mesmerizing choreography as her world literally falls apart around her—shattered glass, rising water, complete emotional chaos. Yet she continues dancing through the destruction, while a mysterious figure observes from beyond the window. It’s a striking metaphor for longing, separation, and the sometimes painful search for someone who truly sees you. The video perfectly captures the song’s exploration of wanting connection while feeling just out of reach.

With “Is It Love,” Tyla proves once again why she’s become one of Africa’s most compelling contemporary voices, blending emotional depth with undeniable artistry.

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